In 2012 I was part of a presentation at Go East,  “From Ho-hum to Hot: Leveraging the Power of Trends to Transform Your Products.” In it my co-presenters, Heidi Broberg, Emily Jacobsen and I discussed why consumers want what’s new, how Go East understands and tracks trends. took a peek at a few trends we highlighted for 2013 and appreciated why trend-conscious product design can help capture your consumers’ attention.