JanuskaOn

Tag: color

  • From Ho-Hum to Hot

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    cjanuska
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    In 2012 I was part of a presentation at Go East,  “From Ho-hum to Hot: Leveraging the Power of Trends to Transform Your Products.” In it my co-presenters, Heidi Broberg, Emily Jacobsen and I discussed why consumers want what’s new, how Go East understands and tracks trends. took a peek at a few trends we highlighted for 2013…

  • The importance of purple

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    cjanuska
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    The use of color to convey meaning in design and communication is no where more apparent than in the many maps generated for the 2012 U.S. election. American imaginations are full of red states and blue states and the huge ideological associations that go along with those colors. Designers, whether working for one party or…