Tag: content
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Google’s Art Copy Code—that’s what I’m talking about.
Google has been very involved with the intersection of the three disciplines of creative, content and programming, better named Art, Copy & Code. This video encapsulates a vision for this intersection. I share a passion for projects and ideas that work in this intersection. I believe that marketers don’t yet see the opportunities for…
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From Ho-Hum to Hot
In 2012 I was part of a presentation at Go East, “From Ho-hum to Hot: Leveraging the Power of Trends to Transform Your Products.” In it my co-presenters, Heidi Broberg, Emily Jacobsen and I discussed why consumers want what’s new, how Go East understands and tracks trends. took a peek at a few trends we highlighted for 2013…