As I continue to build my start-up I have had great conversations with other entrepreneurs about what a start-up needs to market themselves. One lifelong entrepreneur told me he wished he could draw the process. This graphic is my view of what we need to create and manage as we build our businesses. Marketing for start-ups can be overwhelming. This process flow provides both an overview and breaks down marketing into individual actions.

Original content by Carla Januska, inspired by information from Marketing Management, 14e.