Tag: marketing
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An Overview of Start-up Marketing—Infographic
As I continue to build my start-up I have had great conversations with other entrepreneurs about what a start-up needs to market themselves. One lifelong entrepreneur told me he wished he could draw the process. This graphic is my view of what we need to create and manage as we build our businesses. Marketing for…
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Creative Truth: All Bets are Off
These days to get the most bang for your marketing dollars you need outstanding creative to build and grow your brand. If you think you can get by with lackluster, safe design and stale, expected language you can count on being lost in the channel. The bar is high for the creative articulation of your…