I’ve been looking for creative truths, principles which make the creative process, design thinking and visualization effective. Creative truths often overlap with other philosophical principals for good business, spirituality, sports, gardening or relationships. I like that these high level thoughts and ideas can be applied directly to doing better work, creating valuable stuff and making in general. Creation, as a process, underlies so much of what makes us happy as human beings.

So now I’m recreating my professional life by creating a new vision for my work. The new vision includes many principles and pieces selected from things I am good at, things I like, things people want and what comes my way. This creative process, like designing a website or a identity, has a general trajectory, but once it starts it gains natural momentum and moves forward organically. Agility and flexibility, openness and awareness to the process is great, but so is keeping focused on the core objective. My core objective is to create and build a business focused on bringing clarity and creativity to people and organizations lost in vagueness, to get better work and better results. It’s so easy to get lost in the details or overwhelmed by the vision. Everyone needs an approach to seeing what they’ve been missing, what’s getting overlooked and what desperately needs attention.

I know because that’s my story too. I’m very comfortable going a million miles on hour on the same road every day. There is security following the familiar path, until that path turns circular and we don’t get to see something new, nor do we get to see what we are missing. So, I hopped off my path and am striking out on a new one. Like any new venture, the unknown outweighs everything else. But the unknown can be full of fun surprises. I’m looking forward to building surprises for myself.