Simplicity is so much more direct, clear and graspable. Perhaps that’s why it is such a successful approach to design. When I think of Shaker furniture and Agnes Martin and I see the beauty of simplicity. I know how difficult it can be to achieve, which is all the more reason to strive for it.

Less. Remember less, not more.

In 2012 I was part of a presentation at Go East,  “From Ho-hum to Hot: Leveraging the Power of Trends to Transform Your Products.” In it my co-presenters, Heidi Broberg, Emily Jacobsen and I discussed why consumers want what’s new, how Go East understands and tracks trends. took a peek at a few trends we highlighted for 2013 and appreciated why trend-conscious product design can help capture your consumers’ attention.

is a collection of observations, insights, recommendations and enjoyments relating to creativity, clarity and communication. All my interests in visualization, data design, information communication and creativity will be explored.